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6. Online store promotion. No traffic equals zero sales. It all boils down to the numbers game. The more traffic you have the higher are your chances of making sales. You can promote your online store using strategies like Search Engine marketing, email marketing, pay-per-click, banners, and classified ads. Steer clear of sending unsolicited emails. This is spamming. and managing an online store is unlike the typical offline store. Once properly set up, an online business is mostly automated and geared for 24/7.
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It is obvious that the overheads of an online business are lower than one that is offline. The Return On Investment (ROI) can be lucrative if you carefully strategize, plan and execute your online business.
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7. Pre and post sales customer support. You need to develop and maintain a database of frequently asked questions (FAQ), and automate your replies. This will free you to concentrate on other aspects of your business, and yes to spend time with your family and enjoy a well-deserved vacation.
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As you can see, starting and running an online store do require money, time and effort. The tips covered may not be simple for one who does not have the basic technical skills like computing and programming to start and manage an online store.
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But...
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Store Build It does most of the work for you, from brainstorming keywords, website design, web hosting, shopping carts, merchant account to search engine submission and search engine optimization. It frees you to create or look for niche products to sell. Do what you do best, and farm out the rest.
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Alternatively...
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You can sign up for an online store package. For a monthly or yearly fee, you can own and operate a 24/7 online store without any investment in inventory, web design and development, payment processing, customer support and all that is necessary to start and manage an online store.
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The first disadvantage of readymade online store package is duplication. There are probably hundreds if not thousands of others who have the same kind of websites selling the same products. You need to create a Unique Selling Position (USP) in terms of niche products, or/and unique and interactive web design and layout to distinguish your business from the rest.
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Second disadvantage is whilst you have a store up and running, you are left on your own to promote your Internet business. Majority of business failures online is due to lack of traffic. You may have a professional looking website but nobody’s dropping by.
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Most aspiring online business owners venture into the arena of Internet marketing on the wrong footing. They invest heavily to build their online stores first, and grind their teeth in dismay when there is lack of traffic.
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If this is your situation, quit wasting your money on another ‘how to’ ebook or magical software that promises success until you’ve visited Store Build It!
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People are asking for stores, stores, stores! An online store is a very popular way to make money on the Net. But until now, only 2 percent of online store businesses succeed. The rest are wannabes.
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However...
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You can be among the 2 percent that succeed whether you are a newbie or already own an online store.
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Visit Store Build It!
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Content > Traffic > Presell > Monetize!.
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(Go back...)
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