Does niche marketing work?
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The Net is fill with competing websites vying for a chunk of the pie. Those who have been on the Internet long enough can tell you niche marketing is the way to go if you want a slice of the pie. It fills up a gaping hole in the Internet marketplace by catering to the unique needs of a small but targeted group of people. These are the people that the big corporations with their big budgets overlook or don’t consider. They only cater to the masses. Here’s where niche marketing comes in.
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A niche is a narrow focused area of interest. For example cars is a broad area of interest. Toyota cars are specialized, and cater to a niche market. Toyota sports cars are even more specialized because the targeted group of customers is even smaller. You may say Toyota sports car is a niche within a niche.
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Niche marketing though targeted and focused does not enjoy sheer sales volume as compared to mass marketing. This is perhaps one reason why business owners are afraid to go into niche markets. But there is a way to make up for the lack sales volume and earn a steady stream of income on the Net.
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Mini-sites
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The strategy of niche marketing is to set up one mini-site after another. Build a loyal customer base around each mini-site. Imagine if you could make 100 dollars per month off each site and you own 20 mini-sites. Simple and straight forward!
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Ok, you may ask what are mini-sites?
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A mini-site is niche focused. It is usually a 2 to 5 page website preferably with its own domain name. Some mini-sites are hosted on sub-domains. The goal of mini-sites is to attract highly targeted web traffic.
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Mini-sites focus on selling or pre-selling one product (or products of the same group) or service. They are designed to get a direct response from your visitors. The response may be buying your product or service or clicking your affiliate link.
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Besides being an effective niche marketing strategy, mini-sites are inexpensive and easy to create.
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You could either create your own or buy ready made mini-sites that you could just upload to your server and you are in business. There are many membership sites that you could join for a monthly fee. You will receive new mini-sites every month.
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Still others offer for a one-time payment an individual niche site.
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