:: Submit Press Releases – submit electronic
press releases frequently with news of interest
to the media and your target market. Since press
releases are news, if they get picked up, it will
be quickly and you can get hundreds of links back
to your site this way. Key to make this work:
write 300 – 500 word releases, include a
link back to you, and have them written and
distributed by experts who know how to optimize
each release for keywords (not typical PR firms).
:: Set Up a Blog with RSS – to be effective
blogs must have frequently updated content. Base
yours on information helpful to your customers,
not salës pitches. Don't do it unless you can
commit some ongoing time to it. Seth Godin says
the keys to a successful blog are (1)
Candor, (2) Urgency, (3)
Timeliness, (4) Pithiness – be short
& to the point, (5) Controversy. Key
to make this work: make it interesting to
your visitors, submit to all the blog
directories, ping the search engines when you
post, distribute your content with RSS (others
can use on their blogs or web sites without the
hassle of negotiating permission and distribution
doesn't get caught in sp@m filters like email).
:: Get One-Way Incoming Links – All the above will
create incoming, one-way links, but you can also
buy links from other sites and from text link
brokers. Don't bother with reciprocal linking,
it's dead. Make sure you get links from pages
with a Google page rank higher than 0. A site
Google rates as 0 maybe because they are
penalizing it for some reason and if you link to
it, you will get hurt as a result. Key to make
this work: Make sure links have your keywords
in the anchor text and make sure they are text,
not graphical links. Make sure they are from
other relevant sites, not link farms or FFA
sites. Best is links from pages without many
other links.
::
Give Other Sites Your Testimonial – let them publish it
on their web site as long as they link back to
you. This can get you a one-way link from a site
that would otherwise not give it to you. Key
to make this work: keep it short and to the
point.
::
Email Promotions - Advertise in Ezines, place ads in
someone else's email newsletters that reach your
target market. Key to make this work:
track everything carefully.
::
Joint Ventures – Get promoted to your JV
partner's customer database by your JV partner.
John Reese sold over $1 Million of his
information product in 24 hours exclusively by
using joint venture promotions from his partners
sending his offer to their customer lists. He
paid his partners 50% commission on salës. Key
to make this work: know your visitor value
and have a tested and proven salës page that
converts well BEFORE you contact JV prospects.
:: Get Affiliates – If selling a
product, offer a commission to affiliates to sell
for you. Each affiliate's link to your salës
letter conversion page will bring you traffïc
and a better search engine rank too. Key to
make this work: Make it financially
attractive to your affiliates, provide all the
promotional and salës materials, give them as
many tracking codes as they want so they can
track each thing they do at their end, do the
work for them and make it easy to sign up.
Provide tested emails, banners, and other tools
for them to use.
:: Buy Other Web Sites – Find web sites that
already rank high on your keywords, verify their
traffïc with the site owner and buy their site.
Make sure to get ownership of the domain –
you can let them still use their content
elsewhere. Chëck deleteddomains.com to see what
domains you register for a few dollars that their
owners have let expire. Key to make this work:
Chëck Google page rank, Alexa rank and number of
back links for any site before you buy it. (One
marketer I know challenged some SEO experts to
see who could get ranked highest on a given term
in 24 hours – he won, the techies did a lot
of things, but the marketer just bought the site
that was # 1.)
And lastly, the
one everyone usually starts with...
::
Search Engine Optimization (SEO) – Lots of technical
issues and you should hire an expert to do it for
you. Anyone who guarantees high rankings is a
fraud because no one can guarantëe Google or
Yahoo will do anything and the rules change
constantly. (They will guarantëe some key word
like your company name, but not a competitive
word that would do you any good). How your site
is designed is the key to this.
The big 3 of SEO
are:
- Content
- Relevant
one-way incoming links with good Google
PR
- Proper site
design.
Everything listed
in the 10 points above helps with content and
providing one-way links, so all you need to add
is proper site design. Key to make this work:
don't think one page site, think a site with
hundreds of optimized pages all tightly themed
and relevant to one target market. Make sure to
get someone ethical and competent. People
publishing articles on MarketingSherpa.com or
SiteProNews.com are typically good.
About The Author
Article by Joseph McVoy, President, Profitable Marketing
Systems, LLC, 1100 Nautilus Court, Lafayette, CO
80026 Ph: 720-890-8760, Fax: 303-604-6839 Email: joe@joemcvoy.com
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