3)
Placement: Above the fold placement is better
for maximum eye attention. Visualize the monitor
as a piece of paper and cut it in half
horizontally. Try to place your ads in the top
section and to the left.
4) Wider:
Per Google, a wider footprint is better then
taller; maybe because it can hold more content
and make it easier to read without dropping down
line after line. Google claims the most effective
sizes for click-thrus are 326x280, 300x250
(inline rectangle), 160x600 (wide skyscraper).
5) More is Better: To generate more
revenue, put ads on every single page of your
site -- if it works for your set up. This will
result in more ad views and more chances for
actual click-thrus.
6) Multiple Ad
Units: Try putting more than one ad unit on a
page. Google allows 3 ad units maximum on any one
page of your site.
7) Colors:
When choosing colors for your ad layouts, try to
pick ones that complement and go with your web
pages. If you'd like to keep it fresh, you can
select up to four rotating color palettes when
generating your ad code. This may help keep your
site's frequent visitors from "tuning
out" your ads.
8) Google
Search: Google offers a "search
box" function you can add to your site,
which will give you yet another opportunïty to
generate income. For more on this, see:
Google Adsense Tour
Users can search
just Google or your entire website. If they
clïck on any of the ads on the "search
results" page you'll earn monëy.
9) Link Units:
Another ad format you can add to your site is
called "link units." These are smaller
text ads ranging in six sizes from 120x90 pix to
728x15 pixels. You can add one link unit to the
already allowed 3 ad units per page, giving you a
maximum of four ad units on a page. Again, it
gives you another opportunïty for click-thrus.
For more on link units, see:
Google Adsense Support
10) Channels:
Use channels to track different ad formats and
color schemes to find out which ad units are
working best, and utilize that information to
tweak and refine your site. For more, see:
What are Channels?
11) Image Ads: With Adsense you can opt in
to show only text based ads or a combination of
both text and image ads. Make sure you're
utilizing the image format as this additional
option opens up more advertising opportunities
for your site. Google will show image ads when
they have a higher value to you then the normal
text ad units would. For more info see:
Will I Earn More with Image
Ads
12) Public
Service Ads: When Google can't find ads for a
page on your site they show what's called
"public service ads." By replacing
these ads with your own ads, perhaps for
affïliate programs you may be involved with,
you'll have more chances of earning some revenue
instead of giving it away to Google. For more,
see:
Alternate Ads
Not all of these
tips will work for every website owner. You'll
want to test different ad formats, colors and
placements to find out what works best with your
site. There is no one size fits all so use this
information as a general guideline for tweaking
your pages.
13) Section Targeting: By adding special
tags you're assisting Google in knowing where the
"real content" is on your pages which
results in more targeted ads and hopefully higher
click-thru rates for you. See more on this at:
Section Targeting
or over at Dave
Taylor's site at:
AskDaveTaylor.com
14) Adsense for
Feeds: Another way to get more ad exposure is
this beta program where you can include ads in
your RSS feeds. It's limited at this time; see:
What is AdSense for feeds?
Many ebooks have
been written on this subject. If you'd like to
investigate further, see:
1) Growing Your Business with Google, by Dave Taylor
2) What Google Nevër Told You
About Making Monëy with AdSense Ebook, by Joel Comm
For great
information on using Adsense, bookmark this blog:
JenSense.com
Remember, nothing
takes the place of good content. Before placing
ads on your pages, make sure that you have a
quality site with information and resources
people will want to see to ensure continual
traffïc. You won't make much monëy if you don't
have traffïc to clïck on the ads in the first
place.
Google makes it
simple for any site owner to earn a nice income
with their Adsense program. It's up to you to get
the most out of it.
About The Author
Article by Merle- Want to Know the SECRETS of
Article Promotion? Discover everything you need
to know in this brand New Ebook, "How to Use
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