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10 Tools To Turbocharge Your Marketing
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Most
business owners hate the entire marketing
process. I find marketing to be an energizing
exercise to showcase my creativity, however, and
enjoy it -- when I do it. However, I fall into
the same trap as millïons of other small
business owners -- I'm so busy with clients (my
profit-generating days) that I often push aside
my marketing (my business development days).
So, to aid me in my marketing efforts, I try and
"get the most bang for the buck" out of
what I actually end up doing -- and try to do
that with a minimal amount of effort. These are
10 tools that I use in my marketing efforts that
help me turbocharge my marketing:
1. Assessment Generator: Like to
create an interactive survey or assessment that
will help your visitor learn something about
his/her life or business? With Assessment
Generator, you can create online assessments that
you can post to your website to increase your
traffïc and attract more clients.
2. AudioAcrobat: AudioAcrobat
makes audio streaming fast and simple, whether
you want to add an audio greeting or audio
testïmonials to your website or send out an
audio postcard or record a teleclass.
3. Ezine Director: Ezine
Director is a great service for creating, mailing
and reporting back on the success of
yournewsletter. I love to be able to see how many
readers opened my newsletter, who opened the
newsletter, and what links they clicked on from
the newsletters. EzineDirector offers the service
frëe of charge if you send out less than 249
emails per month.
4. FreeAudioConferencing.com: Ever
need to meet with colleagues, associates or even
family members at a distance but don't want to do
it face-to-face? A teleconference bridge line can
bring up to 100 people together at one place over
a teleconference phöne line. You can also
conduct classes and training this way. And best
of all, it's frëe!
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5. Google News Alerts: Need a
quick way to find out who's talking about you
online? Want to know on what sites your content
might end up? Need to discover what your
competitors are up to? Google Alerts let you type
in an unlïmited number of search terms, like
your name, your company name, your industry, the
name of your competitors, etc. Google will then
deliver an email alert for any mention of your
search term online. This is a wonderful way to
track your own PR as well as industry trends.
6. Kickstart Cart: Kickstart
Cart is easy to use and setup, and offers the
ability to create affïliate programs, follow up
with prospective and current customers with
autoresponders, create coupons for limited-time
offers, as well as enable buyers to immediately
download electronic purchases (ebooks, audio
files). There is a frëe 30-day trial, but don't
sign up until you have the time to test drive
it--30 days goes by fast!
7. Press Release Distribution Services:
A well-written press release about a
newdevelopment in your company can earn you great
amounts of frëe publicity, at little or nö
cost! I use the services that distribute the
releases at nö cost, and several of them offer a
low-cost upgrade ($10-$30) to expand the reach of
your release. To see the listing of the frëe
services that I use, visit:
http://www.onlinebizcoachingcompany.com/resources.htm.
8. Submit Your Article: If
you've ever tried to manually submit your
articles to article directories, you'll find it
to be a time-consuming task.
SubmitYourArticle.com automates this process by
allowing you to submit up to four articles each
month and then distributes the articles to
hundreds of web sites, article directories and
ezine publishers. I've just started using this
service, and I'm already seeing results!
9. SalesLetter Generator: Need
to create a quick one page website for a special
program or product you're offering? I often need
to do this, but need a bit of help in writing the
content. Salesletter Generator asks you a series
of questïons about what you're offering, and
when you've answered the questïons, generates a
one page salës letter in HTML that you can post
immediately! It saves me lots of time and
energy--much easier than trying to determine how
to write this on my own!
10. Typepad: I've tried out
several blogging software services, and Typepad
is the one that I found to be both simple to use
and powerful. You can set up as many blogs as you
desire with a Pro account, and you can customize
your blog in an infinite number of ways. You can
also password-protect your blog and use it as a
client-only portal to share info and files with
your client base.
Marketing can be a chore, or it can be a creative
process that ignites your business. See how these
tools can help you turbocharge your marketing
plan!
About The Author
Online Business Coach Donna Gunter helps
self-employed professionals make more profït in
less time online. To sign up for more FR-E-E tips
like these and claim your FR-E-E ebook,
TurboCharge Your Productivity: 50 + Tools To Help
You Automate Your Business and Make More Profït
in Less Time Online!, visit her site at
http://www.OnlineBizCoachingCompany.com
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© 2006 1st Internet Marketing Solution
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