The beauty
of self-promotion.com is that you can then set it
so that the software periodically resubmits your
sites. It's truly "set it and forget
it" website promotion.
SelfPromotion.com is frëe, but if you make a
contribution, to help pay for the upkeep of the
site, you get access to more nifty tools. You can
get a frëe account with them at: http://selfpromotion.com. That URL lets Robert know
that I sent you. I've used this tool for over 5
years now - and love it!while optimizing a site
for MSN is that MSN tends to pick up and credït
new content and inbound links very quickly. That
means that with the right tactics in place, one
can rank a website relatively quickly on this
important engine.
2) Article marketing. I've written and
distributed over 300 articles. Articles establish
you as an expert in the marketplace, build
inbound links to your sites, pre-sell your
products, and help you rank higher in the search
engines for your targeted keywords.
The power of article marketing is that once the
articles are in circulation, and on hundreds...
or even thousands of websites, they can work for
you forever. I still get traffïc to some of my
websites from articles I wrote in 1998!
Many online
marketers now use articles to market their
websites, but they don't do it very effectively.
Articles have to be written, and deployed, in a
way that they both gain you advantages in the
search engines and that they convert readers into
customers, subscribers, clients, and fans. That
means your articles need SOLID content.
In writing
articles (or having them ghost written) you must
always remember that people surf the Internet
looking for information and solutions to their
problems. Your articles must actually provide
this information or help them to actually solve
their problems. Distribute articles that
accomplish this, and you'll develop an endless
stream of raving fans, all storming your website
for more of YOU.
Writing articles
is relatively easy. If you don't know how to
write articles though, I recommend that you take
advantage of the training available at a site
called Content Propulsion Lab. Content Propulsion
Lab teaches you not only how to use articles to
grow your business, but also how to use
multi-media content (such as MP3's and online
video). You're shown how to deploy multi-media
content in a way that causes the search engines
to gobble it up.
I mentioned the
multi-media content because, while articles work
beautifully, website audio and video is growing
at an amazing pace. You need to offer your
audience information in the formats that they
prefer consuming it in. More and more, this
format is becoming audio and video. These formats
allow your audience to connect with you on a much
deeper level since they see or hear a live
person. Connecting with your audience on a deeper
level means MORE salës.
I now use Content Propulsion Lab's resources to
push my content out to an amazing array of
places. I also TEACH others how to do this
through tele-classes and webinars featured at
Content Propulsion Lab. You can chëck out all of
the mind-boggling capabilities Content Propulsion
Lab offers at: CashThroughContent.com.
3) Viral tools.
A viral tool is merely something that, once set
in motion, continues to grow, and spread, and
benefit you, without any additional input being
required from you.
Two of my favorite
viral tools are online discussion forums and
blogs. Online discussion forums allow people
interested in a given topic to congregate and and
discuss that topic. Over time, your discussion
forum will develop a core following who will help
to spread the word, and help to maintain the
community. Seek volunteer moderators to help
police the forum and maintain standards. Many
people will volunteer for a link back to their
site, or just for the exposure.
The number of
blogs is growing exponentially. Blogs are proven
traffïc magnets. A blog allows you to share
information, opinions, etc. with your audience.
If your blog engages your audience they will help
to spread the word. At the same time, blogs are
visited frequently by the search engines. Search
engines notice which ones are updated often and
become "trained" to spider those blogs
often.
Because blogs are spidered so often, it's one of
the quickest ways that I know of to get a new
site noticed by the search engines. Just post a
link to one of your new sites on a blog that's
frequently crawled, and the search engine spiders
will follow that link and index your new site.
This is VERY powerful to be such a simple
technique.
Blogging is very
simple, but there are lots of tricks and
techniques that offer you an amazingly
competitive advantage. My favorite blogging
platform is WordPress, which I learned all about
from my friend Sherman Hu. Sherman has a series
of short online videos that explain practically
everything you could ever want to know about
blogging with WordPress.
You can watch 22
(yes - 22) of Sherman's videos on WordPress
blogging absolutely frëe at: ShermanHuOnWordPressBlogging.com.
Other viral tools
include ebooks, PDF special reports, MP3 audio
files, and Camtasia videos. We can't cover all of
these hëre, but any of them could be created,
and then offered to the marketplace. If they
deliver tremendous value, or even entertainment,
they will be passed along. If you create these
viral tools properly, they will lead highly
qualified traffïc right back to your site.
4) Link
Building. People find, and then visit, your
sites by following trails. Those trails can be
mentions of your url in online or offline media,
articles, press releases, and links on other
sites pointing to you. The more links you have
pointing to you, the greater the chance of
someone finding one of those links and visiting
your site. So, you should set out on an
aggressive effort to build quality links pointing
to your site.
Since I value
quality links over sheer quantity, I have over
the years simply emailed webmasters of sites I
wanted to exchange links with suggesting the
exchange. Now, I hire others to coordinate link
exchanges for me. This is a better use of my
resources in the long-run than doing it myself,
since there are services that do this fairly
inexpensively. To locate one of these services,
simply type in an appropriate term at the search
engines.
You can also set
up an affïliate program as a way to reward
others for linking to you. Affïliate program
management software, such as the one I use at http://ProfitAutomation.com allows you the option of
paying people (on a per-click basis) just for
sending traffïc to you. I do this on a few
sites, but on most sites where I have affïliate
programs, I pay on a per sale basis. This still
generates a lot of one-way links but only costs
you when those links make you salës.
There are many,
many more techniques that you can use to build a
steadily increasing flood of traffïc to your
sites. I use literally Dozens of different
methods. If you're looking for an
"encyclopedia" of traffïc generation
methods, I highly recommend a course by my friend
John Reese, called Traffïc Secrets. You'll find
John Reese's Traffïc Secrets Course at: TrafficSecretsByJohnReese.com.
The most important
part of building your websites' traffïc up to
critical mass is just getting started. Pick ONE
of the methods outlined above and get started. As
you verify that a particular method works great
for you, and your marketplace, keep using that
one and then add others. If a particular method
doesn't produce for you, stop wasting your time
with it!
One final
thought... even when you build your website
traffïc to critical mass, you still should
continue to promote.
Yes, you'll
continue making salës, but if you completely
stop promoting, salës will eventually begin to
drop off. Major international corporations such
as Coke(tm) have proven this over and over again.
That's why you see these major corporations with
MAJOR market domination continue to promote their
products and services.
Now that you
understand the intricacies of generating
self-sustaining website traffïc, what are you
waitïng for:-)
About The Author
Willie Crawford has taught PROVEN Internet
marketing techniques to thousands of successful
Internet entrepreneurs since late-1996. Subscribe
to his frëe weekly ezine, which helps you cut
through the clutter and time-wasting hype.
Subscribe now by visiting: http://WillieCrawford.com.
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