|
|
Eight
Simple Steps For Enhancing Your Website
|
To be successful
with your online business, whether you are
selling your own product, services or are selling
for other merchants as an affïliate, you need a
Web site that focuses on that subject alone. The
site must be easy to build, maintenance-free, low
cost, credible, and a powerful traffic-builder
and customer-converter.
Having the right tools or product alone will not
ensure the success of your website. There are
many factors to be considered when designing your
site. And unfortunately, most of these are
usually ignored by Internet business owners.
Below are eight simple steps to enhance your site
and make it profitable.
1. Build It for Speed
There is no
denying that in this day and age that people are
in a hurry. You have between 10 and 30 seconds to
capture your potential customer's attention. To
minimize your load time, keep graphics small.
Compress them where possible. Use flashy
technology (JavaScript, Flash, Streaming
Audio/Video, animation) sparingly and only if it
is imperative to your presentation.
2. Target Your Market
Know who your
market is and make certain that your site caters
to their needs. It is critical that your site
reflect the values of your potential customers.
Is your market mostly business professionals? If
so, the site must be clean and professional. Is
your product aimed at teenagers and yöung
adults? Then your site could be more informal and
relaxed. The key is to know your market and build
the site to their preferences.
|