How To Choose A Web Host
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Internet
Marketing and Promotion - Web Hosting
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What is
a web host
It is a service provider that rents out server space so
that you can get your website up on the World Wide Web.
The server is basically a computer.
Today, there are thousands of web hosting services
available on the Internet. Some even offer free web
hosting. Often these free web hosting services come with
banner advertising. There are very few free web hosting
providers that offer bannerless advertising.
Free or paid web hosting
It is obvious that free web hosting will not cost you
a penny, or will it? Unless, you are planning to set up a
website just for kicks or hobby sake, by all means go for
free web hosting. But if you are planning to run a
business, it is sound advice to go for paid web hosting.
Free web hosting service providers may change their
policy anytime. They may cancel free web hosting
services. Your website may disappear overnight. Think of
the consequences, if you have a thriving business with
good traffic.
Anyways, if you want potential customers to take you
seriously, you should have your own domain name, and paid
Web hosting service.
Now, lets get to the essential. How to choose a web
host?
Here is a list of considerations when it comes to
choosing a web host
1. Features Offered
- Shared or Dedicated Hosting
For shared hosting your website is on the same
host server with several other websites. Shared
hosting is an economical solution for smaller
business. Larger business tend to pay for
dedicated servers which provide faster access and
visitors accessibility one hundred per cent of
the time. Does your potential web host or ISP
(Internet Service Provider) provide both options?
- Control Panel
This is the interface where you access your
website on the server. It allows you to manage
your database, hosting options, FTP accounts,
email accounts, and to upload your files
directly.
- Diskspace
Unless you have a lot of graphics, sound and
video clips, 50 MB of disk space should be
enough. However, give yourself room for
expansion. Check if the host has other plans that
offer larger diskspace just in case you need to
upgrade.
- Bandwidth
Bandwidth is amount of data measured in bytes
that is transferred from your site to the
visitors computers when they browse your
site. You can estimate how much bandwidth you
need by looking at the average web page size
including graphics, and multiplying it by the
number of page views you expect to have in a
month.
For example with an average page size of 50KB,
and 1000 views per day, your estimated bandwidth
would be 1.5GB. Pay careful attention if you
offer ebooks and software for download at your
website.
- Email, POP3, Mail
Forwarding, Auto-responders
With POP3 (Post Office Protocol) account you can
read emails from Outlook, Netscape or any other
email software. You could also do mail
forwarding.
Another feature to look for are auto-responders
where you set an email address to automatically
reply to the sender with a prewritten message.
- SSL (secure server),
Shopping Cart, MySQL
If you planning a business website then you need
to look for a web host that provides these two
features. SSL is a must if you are collecting
credit card information.
MySQL is a powerful database that runs on Linux
operating system. It has the capability to
process million of entries all at once. It is
ideal for database intensive or e-commerce
websites.
- CGI, Perl, PHP
CGI (Common Gateway Interface) is a simple
protocol to communicate between Web forms and
your program. Perl is a common programming
language that writes CGI scripts. With CGI
scripts you can add guest books, page counters,
shopping carts, form mail and other interactive
features to your web pages. PHP is an open-source
scripting language that does what CGI does. Check
to see if they are available.
Dont worry if you dont know anything
about programming. Some web hosts provide
standard features like counters and shopping
carts. Login to your account and go to the
control panel and add these standard features to
your web pages by coping and pasting the code
into your html source.
2. Customer Support
- How fast is the
response time? Within 24 hours is super. 24
48 hours is acceptable. If you are still
waiting after 48 hours, forget it.
- Hows the
quality of the customer service? Do they provide
the right solution to your problem?
- Does the web host
have a large database for immediate answers
without seeking direct assistance of customer
service staff?
3. Uptime of web server
and speed of access
Whats the guaranteed uptime of the web server?
Dont settle for anything less than 99.8 percent.
Horror of horrors when visitors arrived at your website
just to find its not accessible or when web
spiders come to index your website and its
not accessible.
4. Stability of the business
Find out what others are saying about the web host.
Look at its clients. Are big companies among its clients?
If big companies use it, chances are it is a stable
business. There's no doubt you have to pay more to enjoy
premium service.
How To Choose A Web
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